wait. didn't I just do this? will someone pinch me?
yesterday I spent all day on the phone with purveyors, salesmen. placed orders, shopped, schemed, made lists, brainstormed, organized new product in brand new spaces, walked the neighborhood to get a feel for the place, and made one very strange trip to Jetro. have you ever been here? all I can say is this:
go here if you need to understand why we're doomed.
you might think Kmart is big. or maybe that's small next to Home Depot. still think I'm batting in a cage? think Costco times 10. the not-quite-as-good-looking Ikea of foodstuffs.
Jetro is the god of big.
Jetro makes Big Box look like a cheap forgotten gift under the tree.
my life is now complete.
you need a card to get in. you pass it over a scanner and then a voice from somewhere mechanically welcomes you. you can pick up a cart that's as big as my hatchback car to push around the "store." you will pass people along the way buying enough cases to line a tennis court. you must buy in case. you must buy no less than 25# of sugar. modern muzak echoes through, metallic as it bounces off one trillion tons of cardboard.
it's so inexpensive you wish you owned a storage facility so you could buy as much sweetened condensed milk as you wanted. you wish you're swimming pool could be filled with all those chocolate chips. how come no one told you about this place when you were addicted to Cheerios. life made simpler.
Jetro is the antichrist of the local, seasonal, organic, sustainable movement. don't go here if you have a heart condition. go here to do research. to understand how people who you think you don't know live. but of course you do.
I left empty handed and I thought someone might arrest me.
today I'm baking, sorting, signing invoices, and finding my rhythm in a new space. don't freak out, it's not a huge deal. I'm just happy to have my hand in the sugar bin again. delighted to reunite with rhubarb. will taste a number of yogurts. have my way with brown sugar and butter. mix up some cookie dough. test the ovens. zest some lemons. slice mandarinquats. candy citrus peel. scent the kitchen with warm ginger. organize containers. chop walnuts and poach dried fruit.
p.s. do you have a favorite brownie recipe you think I should take a look at? thanks!